Mobile Web applications and widgets

by Renata Wirmann.
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Made-for-mobile Web applications and widgets are new mobile Internet offerings specifically designed by highly skilled experts in the mobile industry to give you a Web-like experience on your phone without having to launch your mobile browser. These products offer the utility and convenience that you may have come to expect from the computer Internet world and are limited to a few traditional mobile phones, almost all smartphones, and all PDAs. Once downloaded to your phone, both types of applications are fully integrated with the capabilities of your mobile phone, smartphone, or PDA. They also run in real-time (if required), which leverages your mobile Internet data connection to retrieve the information required to get the latest updates for the application without you having to browse the mobile Web for them. (iPhone and BlackBerry users know exactly what we’re talking about.) Mobile Web applications provide you with a full menu of rich media features and services with content to run the application delivered and updated over-the-air either once a day or when the information is made available from the publisher. Here are a couple of cool mobile Web applications directly from a couple of popular favorite magazines:

- People :www.people.com/people/ Mobile

- Sports Illustrated : http://sports illustrated.cnn.com/mysi mobile/download.html

Widgets are simple little applications you download to your phone to view specific information like the news, the weather, and the stock market, and you need only one touch to view them. You can set the widget to provide you with only the information you want with the content delivered over the air right when you need it. Some of the best widgets are very basic, such as for weather (including animated maps and iPhone widgets from The Weather Channel at www.weather.com/mobile); others are more robust, such as the network of offerings from the mobile widget innovators at Widsets (www.widsets.com).

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